Micro-Credential in
Marketing Management
BUS21043
Course Category:
Business Skills, Marketing Skills
Mode of Delivery:
Conventional
Language of Instruction:
English
Level of the Course:
Year 1
Prerequisite:
Not Applicable
Credit Value:
3 credits
Duration:
14 Academic Weeks
Total Learning Hours:
120 hours
Synopsis:
This course focuses on managerial issues in marketing and to develop an understanding of forming objectives, situation (SWOT) analysis, market research and forecasting, target market selection, market mix strategy formation, marketing tactics development, and control procedure formulation.
Learning Outcomes
At the end of the module, the student is expected to be able to:
- Explain management decision making with regard to consumer satisfaction and operations in marketing;
- Implement SWOT analyses and other environmental analytical tools
- Discuss market segmentation, its role in effective marketing and marketing planning.
- Outline and apply key marketing principles to the analysis, planning, implementation and control of policies designed to achieve marketing and corporate objectives in:
• Profit and non-for-profit organizations
• Domestic and international contexts
Assessment Methods
and Types:
Mid Term -30% , Assignment – 20% & Final Exam -50%
Content Outline:
- Building Customer satisfaction, Value and Retention
- Winning Markets through Market-Orientated Strategic Planning
- Scanning the Marketing Environment
- Product Strategies
- Creating Brand Equity
- Designing and Managing Services
- Pricing Strategies
- Deigning Marketing Channels
- Designing Value Network
- Managing Retailing/Wholesaling/Logistics
- Designing Integrated Marketing Communications
- Designing Mass Communications
- Designing Personal Communications
Additional Requirement:
– Able to communicate in English
Entry Requirement:
Minimum Age: 19 years old
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Time Table
Coming Soon
Course Price:
RM1700.00
Why Choose a Micro-Credential Credit Bearing?
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14 Academic Weeks
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