Micro-Credential in
Consumer Behaviour
BUS21033
Course Category:
Business Skills, Marketing Skills, Psychology Skills
Mode of Delivery:
Conventional / ODL
Language of Instruction:
English
Level of the Course:
Year 1
Prerequisite:
Not Applicable
Credit Value:
3 credits
Duration:
14 Academic Weeks
Total Learning Hours:
120 hours
Synopsis:
The objective of this micro-credential course is to provide student the knowledge to apply the concepts, empirical findings and methodologies of consumer behaviour to identifying and measuring behaviour and making better marketing decisions.
Learning Outcomes
- Explain the factors which shape and influence consumers in their consumption behaviour, to include individual, social and cultural factors
- Explain consumer decision-making processes and assess their relevance in marketing and marketing planning
- Analyse the theories relating to consumer behaviour and evaluate their relevance to “real-world” scenarios
- Apply their knowledge/understanding of consumer behaviour to the marketing function
Assessment Methods
and Types:
Content Outline:
- Introduction to Consumer Behaviour & Consumer Research
- Creating Marketing Strategies for Customer-Centric Organisations
- Shopping, Buying and Evaluating
- Consumer Perception
- Consumer Motivation, Values and Lifestyle
- Consumer Beliefs, Feelings, Attitudes & Intentions
- Consumer Learning and Memory
- The Self and Individual Decision Making
- Group Influence and Opinion Leadership
- Asian family structure & Household Influences
- Culture, Ethnicity & Social Causes
- New Times, New Consumer
Additional Requirement:
– Able to communicate in English
Entry Requirement:
Minimum Age: 19 years old
Click [here] to contact us if you are below the Minimum Age
Time Table
Coming Soon
Course Price:
RM1700.00
Why Choose a Micro-Credential Credit Bearing?
Pathway to Academic Qualification
Stackable & Modulised Learning
Credits
Value
Competency & Versatility
Recognition & Accredited
14 Academic Weeks
Join RU Class
Doing While Learning
Digital Credentials
Life Long Learning
Pathway to the Qualification
Entry Requirement of the Origin Programme
