Micro-Credential in
Marketing
BUS11013
Course Category:
Business Skills, Marketing Skills
Mode of Delivery:
Conventional / ODL
Language of Instruction:
English
Level of the Course:
Year 1
Prerequisite:
Not Applicable
Credit Value:
3 credits
Duration:
14 Academic Weeks
Total Learning Hours:
120 hours
Synopsis:
The aim of this course to introduce the main marketing principles as applied in consumer, industrial and service organisations. It examines the manner in which firms can gain competitive advantage by adopting a consumer orientation.
Learning Outcomes
- Explain marketing as a process, a function, and a philosophy
- Describe tools and techniques for market segmentation, targeting and positioning for marketing planning
- Examine the inter-relationship between marketing and other business functions and marketing in a global context
- Analyze and apply marketing principles in an organization context
Assessment Methods
and Types:
Mid Term -30%, Assignment – 30% and Final Exam -40%
Content Outline:
- Marketing in a Changing World: Creating Customer Value and Satisfaction
- Strategic Planning and the Marketing Process
- Marketing in the New Internet Economy
- The Marketing Environment
- Managing Marketing Information
- Customer and Business Buyer Behaviour
- Market Segmentation, Targeting and Positioning for Competitive Advantage
- Marketing Implementation
- The Global Market Place
Additional Requirement:
NIL
Entry Requirement:
Minimum Age: 19 years old
Click [here] to contact us if you are below the Minimum Age
Course Price:
RM1700.00
Why Choose a Micro-Credential Credit Bearing?
Pathway to Academic Qualification
Stackable & Modulised Learning
Credits
Value
Competency & Versatility
Recognition & Accredited
14 Academic Weeks
Join RU Class
Doing While Learning
Digital Credentials
Life Long Learning
Pathway to the Qualification
Entry Requirement of the Origin Programme
