Historical and Critical Studies
Mode of Delivery:
Conventional / ODL
Language of Instruction:
Level of the Course:
14 Academic Weeks
Total Learning Hours:
Learners will research and analyze the historical events and movements in graphic design history and how they have significantly influenced contemporary graphic design works such as corporate identity and visual system design, advertising design, motion graphics design, packaging design, poster design and so on. The development of the phonetic alphabet-letterforms, writing and typefaces will be equally examined with particular reference to the impact of technological developments such as the printing press, mass media reproduction and the digital revolution. Learners will then demonstrate their knowledge through the research, design and presentation of a piece of work, which is inspired by the historical events or movements in graphic design history.
- Research, examine, analyze, and present relevant events and movements in graphic design history and their influences on contemporary design practices critically
- Express ideas in essay form using appropriate methods of presentation and referencing.
- Apply the elements or concepts that are derived from specific historical events or movements in the contemporary graphic design context.
- Design and develop a piece of work through progressive evaluation
Assignment 50% and Project 50%
- History of Symbols and Symbol systems and contemporary symbols
- Graphic design and industry revolution
- The influence of modern art
- The rise of poster
- Development of television and electronic media
- The Bauhaus and New Typography
- Corporate Identity and visual systems
- Postmodern design
- The digital revolution and beyond
- Historical and Critical Studies