Micro-Credential in
Managerial Economics
MBA12023
Course Category:
Business Skills, Marketing Skills, Management Skills
Mode of Delivery:
Conventional / ODL
Language of Instruction:
English
Level of the Course:
Year 1
Prerequisite:
Not Applicable
Credit Value:
3 credits
Duration:
14 Academic Weeks
Total Learning Hours:
120 hours
Synopsis:
The objectives for this micro-credential is to focus on a better understanding of the business world and demonstrate the relevance of economics for business decisions and management of organizations.
Learning Outcomes
- Discuss the changes in industrial structure, the concept of business objectives, profit maximization, business ethics and corporate governance
- Discuss consumer behavioral theories, factors that affect the demand for an organization’s product or service, estimation and forecasting techniques of demand, pricing policies and strategies for organizations operating under various market conditions
- Examine the concepts of perfect competition, monopolistic competition and oligopoly with consideration of how the structure of markets can influence theoretical and practical pricing decisions with social costs, social benefits and government intervention as a way of controlling market failure
- Investigate managerial decision making with common investment appraisal techniques under risk and uncertainty circumstance
Assessment Methods
and Types:
Assignment -30%, Project– 40% and Final Exam -30%
Content Outline:
- The Scope of Managerial Economics
- The Organization and Its Environment
- Business Objectives and Profit Maximization
- Ethics and Corporate Governance
- Consumer Behaviors
- Demand and Elasticity
- Demand Estimation and Forecasting
- Costs Determinants and Behavior
- Market Structures and Game Theory
- Pricing Decisions and Practices
- Investment Appraisal Techniques and Managerial Implications
- Decision Making under Conditions of Uncertainty and Risk
- Social Costs and Government Regulation of Business
Additional Requirement:
– Able to communicate in English
Entry Requirement:
Minimum Age: 22 years old
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Time Table
Every Thursday 7pm – 10pm
Course Price:
RM3000.00
Why Choose a Micro-Credential Credit Bearing?
Pathway to Academic Qualification
Stackable & Modulised Learning
Credits
Value
Competency & Versatility
Recognition & Accredited
14 Academic Weeks
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Doing While Learning
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Life Long Learning
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Entry Requirement of the Origin Programme
