Micro-Credential Credit Bearing

Micro-Credential in
Marketing Management and Strategy


Course Category:

Business Skills, Marketing Skills, Management Skills

Mode of Delivery: 


Language of Instruction:


Level of the Course:

Year 1


Not Applicable

Credit Value:

3 credits


14 Academic Weeks

Total Learning Hours:

120 hours


This course focuses on managerial issues in marketing and to develop an understanding of forming objectives, situation (SWOT) analysis, market research and forecasting, target market selection, market mix strategy formation,   marketing   tactics   development,   and   control   procedure formulation.

Learning Outcomes

  1. Discuss and comprehend management decision making with regard to consumer satisfaction and operations in marketing;
  2. Apply SWOT analyses and other environmental analytical tools
  3. Identify and apply market segmentation, its role in effective marketing and marketing planning.
  4. Apply and evaluate the elements of the marketing mix strategy and their role in the process of developing and delivering customer value.

Assessment Methods 
and Types:

Assignment -30%, Project– 30% and Final Exam -40%

Content Outline:

  1. Building Customer Satisfaction, Value and Retention
  2. Role of marketing management
  3. Winning Markets through Market-Orientated Strategic Planning
  4. Scanning the Marketing Environment
  5. Market segmentation and Targeting
  6. B2B marketing
  7. Positioning strategy
  8. Creating Brand Equity
  9. Designing and Managing Services
  10. Pricing Strategies
  11. Deigning Marketing Channel Strategies
  12. Designing Value Network
  13. Designing Integrated Marketing Communications Strategies
  14. Global marketing

Additional Requirement:

– Able to communicate in English

Entry Requirement:

Minimum Age: 22 years old

Click [here] to contact us if you are below the Minimum Age

Next Intake

September 2022 Intake

Time Table

Every Friday 7pm – 10pm

Course Price:


Why Choose a Micro-Credential Credit Bearing?

Pathway to Academic Qualification
Stackable & Modulised Learning
Competency & Versatility
Recognition & Accredited
14 Academic Weeks
Join RU Class
Doing While Learning
Digital Credentials
Life Long Learning

Pathway to the Qualification

Entry Requirement of the Origin Programme

Master of Business Administration

Click Here