Micro-Credential in
Marketing Management and Strategy
MBA11033
Course Category:
Business Skills, Marketing Skills, Management Skills
Mode of Delivery:
Conventional
Language of Instruction:
English
Level of the Course:
Year 1
Prerequisite:
Not Applicable
Credit Value:
3 credits
Duration:
14 Academic Weeks
Total Learning Hours:
120 hours
Synopsis:
This course focuses on managerial issues in marketing and to develop an understanding of forming objectives, situation (SWOT) analysis, market research and forecasting, target market selection, market mix strategy formation, marketing tactics development, and control procedure formulation.
Learning Outcomes
- Discuss and comprehend management decision making with regard to consumer satisfaction and operations in marketing;
- Apply SWOT analyses and other environmental analytical tools
- Identify and apply market segmentation, its role in effective marketing and marketing planning.
- Apply and evaluate the elements of the marketing mix strategy and their role in the process of developing and delivering customer value.
Assessment Methods
and Types:
Content Outline:
- Building Customer Satisfaction, Value and Retention
- Role of marketing management
- Winning Markets through Market-Orientated Strategic Planning
- Scanning the Marketing Environment
- Market segmentation and Targeting
- B2B marketing
- Positioning strategy
- Creating Brand Equity
- Designing and Managing Services
- Pricing Strategies
- Deigning Marketing Channel Strategies
- Designing Value Network
- Designing Integrated Marketing Communications Strategies
- Global marketing
Additional Requirement:
– Able to communicate in English
Entry Requirement:
Minimum Age: 22 years old
Click [here] to contact us if you are below the Minimum Age
Next Intake
September 2022 Intake
Time Table
Every Friday 7pm – 10pm
Course Price:
RM3000.00
Why Choose a Micro-Credential Credit Bearing?
Pathway to Academic Qualification
Stackable & Modulised Learning
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14 Academic Weeks
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Entry Requirement of the Origin Programme
