Micro-Credential Credit Bearing

Micro-Credential in
Marketing Management



Course Category:

Business Skills, Marketing Skills

Mode of Delivery: 


Language of Instruction:


Level of the Course:

Year 1


Not Applicable

Credit Value:

3 credits


14 Academic Weeks

Total Learning Hours:

120 hours


This course focuses on managerial issues in marketing and to develop an understanding of forming objectives, situation (SWOT) analysis, market research and forecasting, target market selection, market mix strategy formation, marketing tactics development, and control procedure formulation.

Learning Outcomes

At the end of the module, the student is expected to be able to:

  1. Explain management decision making with regard to consumer satisfaction and operations in marketing;
  2. Implement SWOT analyses and other environmental analytical tools
  3. Discuss market segmentation, its role in effective marketing and marketing planning.
  4. Outline and apply key marketing principles to the analysis, planning, implementation and control of policies designed to achieve marketing and corporate objectives in:
    • Profit and non-for-profit organizations
    • Domestic and international contexts

Assessment Methods 
and Types:

Mid Term -30% , Assignment – 20% & Final Exam -50%

Content Outline:

  1. Building Customer satisfaction, Value and Retention 
  2. Winning Markets through Market-Orientated Strategic Planning 
  3. Scanning the Marketing Environment
  4. Product Strategies
  5. Creating Brand Equity
  6. Designing and Managing Services
  7. Pricing Strategies
  8. Deigning Marketing Channels
  9. Designing Value Network
  10. Managing Retailing/Wholesaling/Logistics
  11. Designing Integrated Marketing Communications
  12. Designing Mass Communications
  13. Designing Personal Communications

Additional Requirement:

– Able to communicate in English

Entry Requirement:

Minimum Age: 19 years old

Click [here] to contact us if you are below the Minimum Age

Next Intake

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Time Table

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Course Price:


Why Choose a Micro-Credential Credit Bearing?

Pathway to Academic Qualification
Stackable & Modulised Learning
Competency & Versatility
Recognition & Accredited
14 Academic Weeks
Join RU Class
Doing While Learning
Digital Credentials
Life Long Learning

Pathway to the Qualification

Entry Requirement of the Origin Programme

Bachelor of
Business Administration (Honours)

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Bachelor of
Supply Chain Management (Honours)

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