Micro-Credential Credit Bearing

Micro-Credential in


Course Category:

Business Skills, Marketing Skills​

Mode of Delivery: 

Conventional / ODL

Language of Instruction:


Level of the Course:

Year 1


Not Applicable

Credit Value:

3 credits


14 Academic Weeks

Total Learning Hours:

120 hours


The aim of this course to introduce the main marketing principles as applied in consumer, industrial and service organisations. It examines the manner in which firms can gain competitive advantage by adopting a consumer orientation.

Learning Outcomes

  1. Explain marketing as a process, a function, and a philosophy
  2. Describe tools and techniques for market segmentation, targeting and positioning for marketing planning
  3. Examine the inter-relationship between marketing and other business functions and marketing in a global context
  4. Analyze and apply marketing principles in an organization context

Assessment Methods 
and Types:

Mid Term -30%, Assignment – 30% and Final Exam -40%

Content Outline:

  1. Marketing in a Changing World: Creating Customer Value and Satisfaction
  2. Strategic Planning and the Marketing Process
  3. Marketing in the New Internet Economy
  4. The Marketing Environment
  5. Managing Marketing Information
  6. Customer and Business Buyer Behaviour
  7. Market Segmentation, Targeting and Positioning for Competitive Advantage
  8. Marketing Implementation
  9. The Global Market Place 

Additional Requirement:


Entry Requirement:

Minimum Age: 19 years old

Click [here] to contact us if you are below the Minimum Age

Next Intake

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Time Table

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Course Price:


Why Choose a Micro-Credential Credit Bearing?

Pathway to Academic Qualification
Stackable & Modulised Learning
Competency & Versatility
Recognition & Accredited
14 Academic Weeks
Join RU Class
Doing While Learning
Digital Credentials
Life Long Learning

Pathway to the Qualification

Entry Requirement of the Origin Programme

Bachelor of
Business Administration (Honours)

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Bachelor of
Supply Chain Management (Honours)

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