Micro-Credential Credit Bearing

Micro-Credential in
Identity System Design

ADE22034

Course Category:

Design skills​

Mode of Delivery: 

Conventional

Language of Instruction:

English

Level of the Course:

Year 2

Prerequisite:

Not Applicable

Credit Value:

4 credits

Duration:

14 Academic Weeks

Total Learning Hours:

120 hours

Synopsis:

The project covers all phases of a design project from inspiration, through conceptualization to production. Students will learn the basic approaches and essential knowledge of creating effective visual identity system, which contributes to generating and sustaining positive brand image. Students will also examine the relationship between visual identity system and the strategic brand development by means of research, study and analysis, which will culminate in the form of a brand manual.

Learning Outcomes

  1. Demonstrate advanced research skills in the process of developing an identity system for a brand.
  2. Conceptualize and develop creative identity system design solutions.
  3. Apply identity design system consistently and effectively across various brand touch-points. 
  4. Design and present a brand manual with reference to professional practice.

Assessment Methods 
and Types:

Assignment 20% & Project 80%

Content Outline:

  1. National Brand & Personal Brand – Logo
  2. Application in Identity System
  3. Design Approach & Design Essentials
  4. Brand Mark Transformation
  5. Production to Brand Manual
  6. Case Study (Brand Identity/Manual)

Additional Requirement:

Photoshop & Illustrator Skill

Entry Requirement:

Minimum Age: 19 years old

Click [here] to contact us if you are below the Minimum Age

Time Table

Contact us to check the time table before register

Course Price:

RM2400.00

Why Choose a Micro-Credential Credit Bearing?

Pathway to Academic Qualification
Stackable & Modulised Learning
Credits
Value
Competency & Versatility
Recognition & Accredited
14 Academic Weeks
Join RU Class
Doing While Learning
Digital Credentials
Life Long Learning

Pathway to the Qualification

Entry Requirement of the Origin Programme

Bachelor of Graphic Design (Honours)

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Bachelor of Multimedia Design (Honours)

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